Campaign KPI
CTIT rate > 20 sec
Purchase rate >6%
Fraud < 10%
Campaign Approach
In-app traffic supply via DSP’s through careful media buying
Assigned traffic of similar category (Shopping)
Campaign Results
Campaign optimized and scaled up with Whitelisted sources with purchase rate above 7%
Achieved Purchase rate > 5%
CTIT rate of >20 Sec
Achieved fraud rate < 8%
Achieved quarterly installs