Campaign KPI
Mfilter fraud percentage < 10%
Subscription rate > 5%
Campaign Approach
In-app traffic supply via DSP’s through careful media buying
Assigned traffic of similar category (Shopping)
Campaign Results
Mfilter fraud percentage:
Android: 3.9%
iOS: 1.2%
Achieved subscription rate of 8%
Controlled Mfilter rate: 3.9% (Android)
Controlled Mfilter rate: 1.2% (iOS)