Activity
Youtube Live Launch
Brand
Vivo Mobile
Details
40,000 live audience throughout the 30 minutes event
Real and interacting People
Results
oAudience build up started from the 2nd minute of the event
oMaximum it reached the mark of 68k
oAverage concurrency throughout the activity was 53k
Learning
oThis solution increases the live eyeballs for the product launch.
oConcurrency generates through real people’s high traffic thus increases the reach of the activity.
oVery effective in immediate product awareness